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Will adobe deal with to interchange business work horse quark articulate by benevolent adobe indesign for free? - software


Heard about the Quark "killer"?

Adobe InDesign CS2. Will it actually "kill" Quark? Adobe has been adage "it will" for the last six years or so, but it hasn't happened. Adobe Pagemaker didn't kill Quark, either, but was in its place replaced by InDesign. And InDesign is also at a detached be with place so far.

Let's start by axiom that it would be a good idea to wait for any new purchases or "conversions" until the approaching delivery of the next edition of Quark Xpress.

Some of the skin texture that Quark has unveiled (Job Jackets for example, for workflow reform and better productivity) as part of their new version, in our view are very compelling and offer more value than InDesign.

Other facial appearance are crucial updates that accomplish contemporary needs and put it on par with obtainable technologies presently provided by other programs (i. e. intelligibility support, Open Type font support, etc, so InDesign and Quark have accepted communal features). There are adequate of reviews out there detailing all the new skin of Quark and we further you to read them, you will find the new Quark a very convenient ally in your road to productivity.


Adobe: positioning a effect at any cost

Recently Adobe acquired Macromedia, for the reason that Adobe couldn't compete with Macromedia's web software, a further area where Adobe is weak. In our view and that of many citizens we interviewed, that was the only way Adobe could achieve a most important attitude in the web aim arena: by import out their competition. The lead Adobe has with Photoshop, doesn't decode to a lead in other fields.

For the last few years, Adobe has been frustrating to attitude InDesign alongside Quark as the chief in the publishing area not including success.


Bundling InDesign: the key plan of Adobe to gain bazaar share

The policy used by Adobe is very comparable to some of the strategies Microsoft has used in the past to eliminate their competition.

It's a well-known fact (painstakingly proven by Microsoft) that among other clothes you can do to gain advertise share, you can kill your clash by charitable your effect for free (or way below the real cost of the product) and forcing ancestors to attain it all the way through bundling or embedding it with other compulsory software that ancestors MUST buy anyway.

Which is one of the reasons why Microsoft has been sued in every countryside they have sold software. They have engaged constantly in proven, accepted unfair and banned battle practices; and their "product bundling" practices force regulars to use foodstuffs that they would have never looked at otherwise. Adobe is doing the same.

Of course, Adobe can say that InDesign sold alone has a road price. But, like each person else in the field of clear design, you MUST buy Photoshop, and very likely, Illustrator or/and Acrobat. If you associate the price you must pay for these applications, it becomes cheaper to buy the full Creative Suite. And you get for the same price, InDesign, GoLive, ImageReady, and other clothes that come bundled in for free.

So the job is that citizens are receiving InDesign as part of a bundle. In other words, for free. See the price assessment we integrated to verify this. And don't not remember that the upgrade versions are even cheaper (usually 50% off or more)!.

For reference, just check out the prices: Creative Suite 2 full (includes Photoshop CS2, Illustrator CS2, InDesign CS2, Adobe Bridge, GoLive CS2, Trapeze artist 7. 0 professional, Account Cue CS2, and more. Only for $1119. 12, the chief price I found, at: www. provantage. com. There are other, much lower prices out there for the full adaptation or the upgrades.


Compare with purchasing the character products: the full cost of the retail versions is:

Adobe Trapeze artist 1 user: $383. 73
Adobe Golive $386. 15
Adobe Illustrator $480. 67
Adobe InDesign $676. 79
Adobe Photoshop $548. 51 (only Photoshop + Illustrator are $1030 at these prices)
The value of the retail food is $2475. 85. so, InDesign is categorically FREE.


Compare with Quark 6. 5 that retails at $707. Upgrades are priced lower. See for reference: www. atomicpark. com

So, after verifying that in fact we are being paid InDesign for "free" and haughty that Quark was productively muscled out of the market, for how long do you think that InDesign would linger "free"? not long. It would be unbundled right away, and sold separately. Think of programs such as Premiere, etc.

In this market, eliminating your contest means also eliminating the reasons to innovate. Historically, antagonism proves beneficial to the end user, presumptuous that it is done with fairness, focusing in effect characteristic to win the user, as a replacement for of resorting to a marketing, sales and affair line of attack to trick the user into "converting".

Cost is a part of the equation

Think about it: entities such as universities need to cut costs, and they teach students the software that they will use in their expectations jobs, so receiving the software for free is a HUGE incentive to switch. We have read about some associates aphorism in their advertising-paid columns that more than a few universities (which ones, exactly?) are maxim that they will soon alter to InDesign (when will they switch, exactly?). That sounds kinda cheap given the fact that you need to know Quark to get a job nowadays, anywhere. The aim being manifested is chiefly economic, not including any concrete reasons essentially mentioned to adjust such a decision. However, that alternative will expected mark the coming of many designers out there who will liable find themselves business to having to take extra instruction courses to learn BOTH programs. Not funny at all.

There is nil like a "free lunch". So how much does it certainly cost to "switch"?

Training time: Quark 12 hrs vs. InDesign 50+ hours to migrate, 3-6 months knowledge curve.

In our come into contact with of numerous years given that education and private/group schooling to hundreds of students in the use of Adobe / Quark software, the be in the region of guidance time necessary to learn InDesign up to an far ahead level, is commonly about 32 hours, and involves a much longer education curve to befit an connoisseur user (usually 50+ hours) if you don't have any preceding encounter with Adobe products, above all if you need to use the integration skin tone of the Adobe Creative suite (Adobe Bridge, etc. ), learn to use third party plugins, styles, fitting skin tone from other Adobe programs, etc.

Mastering the course takes at least 3-6 months of use, after in receipt of full training.

Most associates who take InDesign badly a sufficient amount to migrate, will spend a lot of time in re-training (see above) and many more months of researching and re-learning belongings (the dreaded "learning curve") will be spent exterior of the instruction room, figuring out how to do effects that they before now knew how to do well with Quark. That's some very costly "converting". Did you know that it was going to be that long? All that lost time is lost productivity, and consequently lost money (and lost nights), too.

Of choice some users will tell you that they before now know InDesign and it was easy to learn. You bet they were old Adobe Suite users already. Except they are tested pros, with 10+ years in the field, aware every nook and crack of most detailed conceive programs, chiefly Adobe programs, it is VERY dubious it was a short time erudition InDesign. But if they are truly novice users, ask them how long it exceedingly took them to master (if they do) InDesign. You'll be amazed at the answers. Most ancestors use barely 20-25% of the program, for the reason that education the whole thing is overwhelming in practice.

Compare this with Quark training, where in barely 8 hours or less you can be operational with most agenda options. Quark difficult level is achieved in 16 hours, and practiced level in 24 hours. AND you don't need be subjected to with other Adobe programs. In our experience, mastery of the agenda is at your fingertips, since commonly all you need to do is moderately easy to attain in Quark and there are myriads of tutorials on the Internet documenting every conceivable Quark trick.

In other words, instruction in InDesign takes 2 - 3 times more than knowledge Quark. And the knowledge curve is much privileged than Quark, since you need to learn to "integrate" InDesign with other applications that you may or may not know. The novice user will have the hardest time, since he will be anticipated to learn not only one but at least other 2 or 3 programs (Photoshop and Illustrator, and lately, Acrobat) in order to be able to use InDesign to its fullest potential.

Which is one of the most overwhelming reasons we have seen at all times for citizens choosing Quark over InDesign over the years: A kid can use Quark. It's easy. In fact, many parts of the edge used by InDesign, are very alike to the one urban by Quark. Adobe categorical to do clothes the way Quark was doing belongings in order to build up their program.

Why? Adobe had to conceive a bit that could be certainly connected to Quark, in order to facilitate the transition from Quark to InDesign, since PageMaker botched to adapt associates to Adobe's way of doing layouts, as it was a lower-end, very costly and imperfect course that couldn't a little compete with a high-end course such as Quark. For these and other reasons, Pagemaker continually played back up to the Quark powerhouse, even to programs such as MS Publisher, which are cheaper and more powerful.


Training Costs:

Let's think now about the guidance costs complex in switching all your designers to the new software. Education costs for 2 ancestors only are more costly than business the full Creative Suite 2. That is, from $349 - $800 in be in the region of per person, for the 8-hr, 1 day colloquium only. Customarily 3 days are required, or $2400+ (group) - $5400 (individual), for up to 6 people. In some cases, it can be privileged depending on other factors.

These are corporate guidance prices, according to the prices of more than a few schools in New York that bestow this instruction and don't comprise cutting edge or authority education costs, nor do they comprise the costs of erudition added Adobe programs, or the integration features. So the real cost of erudition InDesign is much elevated than Quark. Quark, arithmetic mean guidance price on the streets: $199.


Hardware costs:

Now comprise the cost of exchange new computers (since you will need to get a new central processing unit to run InDesign due to the lethargic act that the new Creative Suite 2 has but for you have a 3 GHZ+ CPU Pentium IV or a MAC G5 with 1 - 2GB RAM or more computer). If you have a 2GHZ and 512mb ram, not remember it, your cpu is not good an adequate amount of for the creative suite 2. And don't even think about installing it on your central processing unit and run more than a few applications at the same time, or you will be coming up for a very long time to do anything.

Because let's face it, older computers (let's say 1 year old) will choke and kill your productivity annoying to run the new Creative Suite 2, and coming up for something to load, and run. You need a new central processing unit to run the software, period. And if a celebrity tries to say otherwise, try to run Photoshop, Illustrator and Indesign plus Adobe Conduit at the same time in your laptop, to take full help of the "integrated" skin tone of Creative Suite 2. Have fun behind you while your battle is promotion to your clients. A new MAC central processing unit with the basic specs will cost you in be around $2000, not counting the price of the warranty for your new computer.

So, after adding the cost of installing and receiving your ancestors and paraphernalia up to speed in the migration to InDesign, you will have spent in arithmetic mean about $5000 or more per user, plus the licensing and the basic hardware, etc. This is far, far more dear than just upgrading to the next edition of Quark. If you are a medium-sized company, it's going to be, let's say a hundred thousand dollars in training, education curve, lost productivity expenses, new equipment, and software licenses. If you are a large corporation, your cost is in the millions. Yay!

Did you think about that one yet?


Is there truly a basis to switch?

Overall, compelling advice to elect InDesign over Quark are challenging to find, even among those who have before now made the jump. We will see what the new description of Quark brings.

Adobe still has to deal with the WHOLE activity being qualified in Quark. It would seem noticeable that Quark is wisening up, humanizing their consumer support, asking users what they need, analyzing and creating tools to build up fabrication flow, and assessment ahead in order to bring enhanced, truly compelling productivity features, and this is a good thing for users.

It ashes to be seen if citizens are going to dump their offered life-time expertise, spend their money in new guidance and invest in new hardware and software to make Adobe feel content about their sales and stock profits.


In our view, simplicity wins always.

Adobe wants aim professionals to adopt a far more complex, harder to learn, more dear to run and more arduous to carry agenda (InDesign) over a simpler, easier to use, and much more intuitive program: Quark. That makes no sense.

We think that Lack of self-confidence is not especially a analyze to switch. Which is the most wanted consequence of the marketing approach of "the whole conscientiousness is emotive to InDesign, what are you doing?" that Adobe has been consecutively for more than a few years. Why would you alter otherwise, especially making an allowance for that the forthcoming adaptation of Quark is far more able and productivity-enhancing than InDesign? We think Quark is breathing up to their promises and will bring a advanced product. We shall see if they cope to do what they have promised.

Right now, don't buy something if you have a very certain and exact need that ONLY InDesign could probably satisfy, and that will not be provided in an imminent edition of Quark. What might that be?

Please feel free to bring out this condition and reserve box in your e-zine, newsletter, offline magazine or website. A copy would be dear at articles@ptedu. com and articles@valorcrossmedia. com


--- copyright S. Steele and G. Arlov ---

By S. Steele and Galina Arlov

S. Steele is a CD and IT practiced with more than 15 years of encounter in the field, CEO of a corporation Marketing & web business and he is also a aim educationalist at a high-status aim instruct in NYC expert in on condition that military to Destiny 500 companies. http://www. ptedu. com

Galina Arlov is an E-Business Authority with a wide range of come across in SEO, Internet Marketing, Web Optimization. She is the designer and creator of Valor Cross Media, http://www. valorcrossmedia. com a Web Site Services, E-Marketing and Online Publicity circle based in New York City on the Upper East Side.

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